COVID-19 Outbreak: Activating Congruous Internal Marketing Communication Strategies

The COVID-19 pandemic is a disaster situation unlike any other that we have seen in living memory, impacting virtually any company across the globe. In a time like this, it is crucial for the organization to make internal relations a priority. In doing so, you need to ensure that your administrators use the best resources to keep staff well informed, which will give the company a greater chance to stay on track and keep your people safe. With a deeper understanding in connection with lockdown scenario in the period of COVID-19, many new and abnormal solutions turns into new normal. However, with loads of problems, somehow together we have now managed to turn our business with new dealings followed by varied mysteries. Undoubtedly, we are now turning into a noble mechanism as to drive in the direction of finding conclusive and ground-breaking results for the mass concerns in association with Internal Marketing Communications. For business leaders, their public response to the challenges of lockdown, furlough and staff health and safety were fundamental in determining public opinion of the brand, with a clear knock-on effect to customer loyalty and sales. Despite of challenges faced by organisations which are unparalleled to the existing scenario and can pretend like devastating effect in the pandemic situation, here in this paper, researchers have tried to drag the concepts of disruption of services with different prominent organisations in connection with the management of sales along with the requirements to manage workforce to induce them to operate remotely and off-course in analysing situations. Researchers have also focused on the issues like health & welfare of workforces and providing significant contribution to the society as well. In the face of a crippling pandemic, technology has emerged as a major lifesaver. Communication is a major key to our interconnected existence and technology is the driving force that maintains our connections

The analysis of material removal rate of WEDM miniature gears

Gear fabrication in wire electrical discharge machining (WEDM) plays an important role in manufacturing industries. This paper describes the analysis and optimization of process parameters for the fabrication of spur gear on brass spur gear on brass workpiece (10cmx15cmx6mm) material by wire EDM process. The experiments were performed by using the design of experiment (DoE) approach and the material removal rate (MRR) was analyzed by response surface methodology technique. The effect of input parameters i.e. pulse on time, pulse off time and feed rate on MRR has been investigated. The surface geometry of the gears has been analysed by the Scanning Electron Microscopy (SEM). This study found that 0.4 μs for pulse on time, 60 μs for pulse-off time and 6 mm/min for feed rate provides improved material removal rate. The analysis of variance shows that pulse on time and feed rate are the significant parameters for the wire EDM process. The SEM image exhibits the capability of WEDM to machined miniature gear with a uniform distribution of regular-shaped craters and defect-free flank surface

Quantifying the Benefits of Resource Multiplexing in On-Demand Data Centers

On-demand data centers host multiple applications on server farms by dynamically provisioning resources in response to workload variations. The efficiency of such dynamic provisioning on the required server farm capacity is dependent on several factors — the granularity and frequency of reallocation, the number of applications being hosted, the amount of resource overprovisioning and the accuracy of workload prediction. In this paper, we quantify the effect of these factors on the multiplexing benefits achievable in an on-demand data center. Using traces of real e-commerce workloads, we demonstrate that the ability to allocate fractional server resources at fine time-scales of tens of seconds to a few minutes can increase the multiplexing benefits by 162-188% over coarsegrained reallocation. Our results also show that these benefits increase in the presence of large number of hosted applications as a result of high level of multiplexing. In addition, we demonstrate that such fine-grained multiplexing is achievable even in the presence of real-world (inaccurate) workload predictors and allows overprovisioning slack of nearly 35-70% over coarse-grained multiplexing

Citation sentence reuse behavior of scientists: A case study on massive bibliographic text dataset of computer science

Our current knowledge of scholarly plagiarism is largely based on the similarity between full text research articles. In this paper, we propose an innovative and novel conceptualization of scholarly plagiarism in the form of reuse of explicit citation sentences in scientific research articles. Note that while full-text plagiarism is an indicator of a gross-level behavior, copying of citation sentences is a more nuanced micro-scale phenomenon observed even for well-known researchers. The current work poses several interesting questions and attempts to answer them by empirically investigating a large bibliographic text dataset from computer science containing millions of lines of citation sentences. In particular, we report evidences of massive copying behavior. We also present several striking real examples throughout the paper to showcase widespread adoption of this undesirable practice. In contrast to the popular perception, we find that copying tendency increases as an author matures. The copying behavior is reported to exist in all fields of computer science; however, the theoretical fields indicate more copying than the applied fields

Medical student’s perceptions of different teaching aids from a tertiary care teaching institution

Background: In recent years there has been increasing interest and growing concern regarding the role of learning environment in undergraduate medical education. Student’s feedback can play vital role in this regard. Aim of the study was conducted to access student’s perception of different teaching aids in a medical college, with an aim to improve their use in didactic lectures.Methods: In this cross-sectional study, all the medical undergraduate students currently studying in the second year were included in this study. A self-administered questionnaire served as study tool. The study population consisted of undergraduate medical students (MBBS) who were currently posted in the Department of Forensic Medicine for theory and practical classes. Questionnaire was handed out to 86 students. The inventory consisted of 25 items and each item scored on a five-point likert scale.Results: Out of 86, 80 returned the completely filled questionnaires. 62 (77.5%) out of 80 had their schooling in English medium and the visual aid predominantly used in the schools. Study subjects preferred a combination of audio-visual aids during a didactic lecture. Blackboard teaching was preferred in the following areas: Facilitated interaction between student and teacher, Aroused interest in learning, Helped to hold attention in class, More helpful to grasp the content, Better able to cope with teaching speed of teacher, More useful in small group, Increased ability to think and understand.Conclusions: Student’s preferences and feedback need to be taken into consideration when using multimedia modalities to present lectures to students. Feasible student suggestions must be implemented for further improving the use of audio-visual aids during didactic lectures to make teaching learning environment better.